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It started innocuously enough, “Is there an admin here?”

The role of a Telegram Admin in the cryptocurrency space can be a roller-coaster. I’ve spoken with some other Administrators / community managers to get their insight on what it means to be effective, the trials and tribulations, and the surprises along the way.

When your channel kicks off, it can be slow to gain traction and begin building a committed base. Building a base of engaged users that are genuinely interested in your product/service, and within your target market can be even more difficult. Listening to the audience and relaying those needs and values to the rest of your team will be imperative to the organic growth of your channel. Showing that a team has respect for the opinions of their community members, especially the early backers, can go an extremely long way. Do you think Apple released their first IPod without the opinions of hundreds of people? Certainly not. A truly great product/service learns to adopt, and communicating that in a community, will make an admins life so much less stressful.

Engagement can be the most frustrating part of the whole task. Doing so without a million gifs, or avoiding the cliches such as the oh so popular “when moon,” will help foster conversation that is dedicated to the future of the company. Asking questions to your audience, answering whatever questions they may have, and directing them to existing resources is where most of the Admins time is spent at this point.

As the audience grows to a critical mass, the role of the admin changes with the needs of the group. Requests for the same information from multiple members becomes redundant, and the patience of the Admin is tested. Marketing, media, and development news is of paramount importance at this stage. Admins are answering questions on the latest information and querying the development team when needed to answer pertinent community questions and concerns. If you have a bot to remove the “(insert name) join the group” then you are in luck. If not, you will be stuck with an overwhelming amount of “welcome to the community.”

Next comes the mad-rush of growth that will lead you straight through the Token Launch. If you thought the patience required previously was a test, you were really only getting started. Following the serge, come an insult here and there, people don’t get along, swears are used, and you ban them all! This is where community rules are critical, and you are firm to enforce them. External links, get them out of here!

Being the community head has extreme ups and downs. You’ll get questions that are practically impossible to answer because your blockchain dev knowledge is lacking, or a troll leads you down a rabbit hole and it takes you one to many messages to catch on.
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Google, Facebook, and Twitter, three of the world’s largest online ad providers recently decided to ban advertising for ‘cryptocurrencies and related content’. There are still a lot of great crypto projects that need exposure, and fortunately there are still a lot of great platforms to use. If you were only working with the big three, here’s a list of alternative ad networks that are worth a try. 

Bing Ads:
BingAds is the second largest ad network behind Google Adwords, it is responsible for PPC advertising on Bing as well as the Yahoo search engine. In 2015 AOL. Inc announced a partnership to take over the majority of Microsoft’s ad sales business and in turn AOL’s properties replaced Google search with Bing, and display Bing Ads sold by Microsoft. All of these alliances allow Bing Ads to help businesses reach 33% of U.S. consumers. Bing is currently still an underdog to Google, but has some of advantages over Google that advertisers should pay attention to. Many sources have noted that while AdWords has more customers viewing their ads overall, you have lower cost-per-click on Bing Ads and better ad position. Sample tests have also shown that Bing Ads received a higher click-through-rate than AdWords. All in all Bing Ads is great alternative to Adwords for advertisers who want to reap these advantages, and reach a massive audience at the same time.

Taboola: Taboola is one of the top native advertising platforms out there. They have a huge network which drives in a large number of traffic and they are known for being cost effective, and having plenty of intuitive tools and targeting options. Taboola is also one of the top sponsored content networks hosting over 1,200 of the world’s leading publishers such as NBC News, and CBS News. Taboola is a great platform and is worth a try for any business looking for an alternative revenue source and alternative to Facebook and Google.

RevContent: RevContent is a top-tier network that is considered to be the best-performing and largest native ad networks in the world. They are known for having a high-quality system that boasts many great features such as infinite scroll, unlimited API customizations, and a wide range of site-specific targeting options. RevContent is also known to have a great 24/7 support team that responds in record time. This great reputation results in only 6% of applications to this network being accepted which shows that they don’t want to slip in quality. This is a great network to work with if you get the chance!

Clicksor: Clicksor is one of the most prominent and long lasting contextual ad networks on the internet. Their ad network automatically matches your ads to websites that are deemed most relevant to your ad, and they offer four different kinds of ad formats to publishers. Clicksor has a huge list of advertisers and publishers in their network, and they are known to be a direct alternative to Google Adsense. Although many smaller networks can’t compete with Google, Clicksor holds a reputation of being the best contextual ad network to date. If you’re looking for a quality alternative to Google and Facebook then Clicksor is your answer.

eZanga: eZanga is one of the largest and oldest ad networks out there, and they specialize in reaching specific audiences, and niche markets. Their slogan is “we play in spaces the big three search engines leave behind”, and that’s where they have found success for publishers and advertisers who partner with them. eZanga’s ad management platform AdPad lets clients seamlessly manage PPC campaigns, and their ad fraud platform Anura protects clients from the effects of invalid traffic. If you’re looking for an alternative ad network then eZanga is definitely worth a try.

Adblade: Adblade is a native advertising and sponsored content network launched in 2008. They are one of the largest content-style ad platforms on the internet and require that their publishers receive a minimum of 500,000 page views a month. Adblade’s dashboard offers a variety of stats and real-time metrics to effortlessly manage your campaigns. If your website or business relies on promoting original content through blogs or other writing platforms then Adblade is a great alternative PPC ad network to partner with.

AdRoll: AdRoll is a retargeting network that helps clients re-target site visitors, and reach new audiences. This platform is known for its ease-of-use and having a similar feel to Google products. They have very clear visuals on the dashboard, and comprehensive, shareable reports. Their support staff is also of great help whenever you have questions about the platform. AdRoll has a huge ad exchange that can place your ads on thousands of different websites, it is one of the most reputable retargeting platforms on the internet. AdRoll is a great alternative to Google because it can retarget your ad to thousands of websites that Google will miss.

Advertise.com: Advertise.com is a great alternative to popular PPC ad networks that offers a wide range of online advertising including contextual ads, search ads, video ads, etc. The great thing about Advertise.com is that they are established in the industry so you can rest assured that you won’t have to deal with any ad fraud or bad traffic. They off some very low costs per click so you’d be paying a fraction of what it would cost on Google. Overall Advertise.com is a great alternative to popular ad networks, its cost effective, secure, and offers everything you need to run a successful campaign.

Bidvertiser: Bidvertiser is a PPC ad network that makes a great alternative to Google AdWords. The great thing about Bidvertiser is that its average cost per click is much lower than other ad networks, yet the traffic is still high-quality. The network operates by displaying its ads on third party websites who sign up under their revenue share. They allow you to zone in on your niche by targeting your ads by channels, keywords, and geo-location. Overall Bidvertiser is a great alternative network for those looking to step away from Google.

Outbrain: Outbrain is a great CPC network that is similar to Taboola and other native ad providers. The platform is very simple to use and easy to navigate, and drives relatively cheap traffic to content pages and articles. It’s an adequate network to partner with if you want to grab a huge amount of eyeballs from big name publishers. Outbrain is also known for having a great support staff that is very responsive and helpful. All in all Outbrain is a reputable native advertising network that is worth a try.
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