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Swiss startup Streamr has announced several partnerships at the Consensus conference in New York this week to allow users to sell their data on the blockchain. Data privacy has been a growing concern for consumers as highlighted in the recent Facebook-Cambridge analytica scandal. Major companies are now working day and night to find solutions that will give customers complete control of their personal data. Hewlett Packard Enterprise and Nokia are two such companies that are looking at blockchain as the answer to this growing concern.


Steamr plans to build a data marketplace and put in on the blockchain, this would allow consumers to put their data at whatever capacity on the blockchain, and potentially let them to sell it to advertisers, government agencies, or whoever is interested in buying it. The marketplace would give users complete control of their data and the knowledge to know how and where their personal information is being used. Streamr plans to tokenize this data in the form of their cryptocurrency DATAcoin.


Nokia, the Finnish telecom giant, wants to use Streamr’s marketplace to put the data collected by their WiFi hotspots on the blockchain. These hotspots are valuable to all mobile consumers, for example, their hotspots are frequently used in farming communities that use internet-enabled sensors to give farmers their own weather stations. This data is very valuable to these rural areas, and this partnership would allow them to monetize this information.


Many businesses are seeing the limitless potential of blockchain technology. Hewlett-Packard is going to use the Streamr engine to collect data from consumer’s vehicles. HP created a prototype in which a vehicle can receive data from fuel levels, tire pressure, windshield wiper activity, etc., and drivers can sell this information.


All of these innovations will allow consumers to monetize anything that’s valuable to outside parties. Nokia’s radio system lead Martti Ylikoski stated, “We recognize a growing movement of empowered mobile customers who want to control and monetize their data, our partnership with Streamr reflects our firm belief in the platform.” Streamr is just the tip of the iceberg in showing how blockchain technology can give consumers complete control of their data. This is a big win for data privacy and data usage, and hopefully, it will push other big businesses in the right direction.



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Technology and computing goliath International Business Machines Corporation, better known as IBM, has announced a partnership with Veridium Labs to launch a token on the Stellar blockchain. Veridium Labs Ltd. is an environmental fin-tech startup that aims to provide a digital asset solution for consumers and businesses to offset their environmental footprints.


The issue that this partnership aims to solve is that third-party carbon credits are often difficult to value and mark on a traditional balance sheet. The “verde” token will act as a layer upon the carbon credit to give it value and make it easier to track and account for by using the Stellar blockchain. Todd Lemons, CEO of Veridium labs said that the underlying formula for the valuation of the token would involve “carbon density per dollar times product group.” The startup is still ironing out the kinks, and working with several global institutes to help determine the value for each product group.  


IBM’s role in the partnership is to handle the commodity aspect of the verde token to make sure that it is a viable asset. The company has previously worked with Stellar, and it’s own lumen cryptocurrency, so they have experience in overseeing the buying, selling, and managing of cryptocurrencies. IBM also manages nine nodes on the Stellar blockchain, so it comes as no surprise that they have decided to bring the verde token into the mix.


The tech giant has expressed that they are willing to work with other blockchains in the future, but as of right now issuing their token on the Stellar blockchain shows that a long-lasting relationship might be in place. This partnership also highlights another considerable leap in traditional tech companies moving into the blockchain arena to eradicate issues that have proved to be too challenging for the traditional sector.


Bridget van Kralingen, senior vice president of IBM’s blockchain division, said, “By using a public, permissioned blockchain network, we can help Veridium create a new sustainable marketplace that is good for business and good for the world.” The primary goal of the verde token is too easily track and manage the carbon footprint of businesses on an open ledger and ultimately allow each consumer to offset their footprint through the exchange.



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