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1. Respect your Community

Give them the information they deserve
● Being Transparent is KEY
● If you hide things now, who’s to say you won’t later?
Sure you can sell out your ICO in the presale, if you have the right team and a good idea.
● Brands that will SURVIVE, and not become useless shitcoins, need a steady backing of honest community members that see the vision. If your plan is for mass adoption, and to truly decentralize global markets, you need to win over the masses and not just a group of 100 whales. Start this from the beginning, and it will benefit you greatly in the end.
If they raise concerns about your dev, address them immediately, not “soon” or “in due time”
● If you can’t supply the answer, MAKE IT HAPPEN. When a community member brings up something crucial and critical, don’t just ban them. Yes there are plenty of trolls, but there are also these things called honest concerns. If there is a flaw in your tech or idea, IT’S NOT TOO LATE TO FIX IT.

2. Just because other ICO’s are doing it, doesn’t mean you have to

Kick your pride to the curb, and ditch the vanity metrics.
● Who cares if a new ICO ran an airdrop for $5 million and gave away xxx,xxx tokens, it doesn’t mean YOU HAVE TO.
● Airdrops are a great way to spread awareness for your coin, but just because you have 50,000 telegram users doesn’t mean a thing if your tech isn’t going to do something. Oh and the SEC might not like this very much, but that’s up to your law team 🙂
● Do yourself a favor, don’t focus on only one social channel. Again, the vanity metric of 50,000 telegram users means practically nothing.

3. You are running a potential multi-million, or billion even, dollar business, carry yourself as such.

● Yes all of the emojis are cute and “when moon” is so fun to say over and over again. You don’t see the Apples, and Microsofts of the world expressing the potential of their product with some cute characters.
● The whitepaper should be your holy grail, and respected as a contract. Read it 400 times and have someone with every single varying point of view read over it. More often than not you have a global team, utilize that diversity to the maximum! “Group Think” can KILL an ICO. Just because your savvy group of investors thinks its brilliant, doesn’t mean it is.
● It is definitely great to have team members and executives jump into community chats from time to time. This can be great for transparency and give your community something to believe in. But if your CEO and founders are in the chat ALL DAY LONG and analyzing every single little sentiment, does that mean they don’t have CEO things to do? Top ranking executives should be negotiating the BIG DEALS that will get a firm to the top, not spending every waking moment concerned that some troll talked trash in their telegram.

4. Don’t Rush It

● Of course you want to get this investor money ASAP, but developing at least an MVP/demo/beta/alpha will give investors SOMETHING TO HOLD ON TO and look forward to.
● Who says you need to launch your marketing one month before the ICO? Build the hype as much as possible. Give time to work things out and foster a community that will go to the ends of the earth for this business.
● Make a contingency plan. It’s ok if things have to change, but if you pre-meditate the changes, you will be so far ahead of the curve and everyone will respect that you were quick to act. Unless of course you sell out your ICO in the presale, that might not go over the best.
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When preparing to launch your ICO, the number of potential digital platforms to utilize can be overwhelming. This comprehensive guide analyzes the top 10 digital platforms companies utilize to market their ICO.

#1: Telegram
Overview: Telegram is a free messaging app that functions on both mobile and desktop devices. Telegram has quickly become a staple in the cryptocurrency community. Companies preparing to launch an ICO frequently create a Telegram group for their potential investors to discuss among themselves and have their questions answered by company staff (admins).
Pros: Private, cloud-based, customizable, multiple users can have ‘admin’ status, and widely accessible.
Cons: Breeding ground for scammers – if you’re going to utilize Telegram your team needs to have systems in place to prevent ‘phishing’ practices.

#2: Facebook
Overview: Facebook business pages are a great way to communicate new information to your user base.
Pros: No character limit, largest digital platform, multiple users can be made an ‘admins’, and your Facebook page can be used to facilitate messages between users and company staff.
Cons: Can NOT run ads for your ICO through Facebook’s native ad manager.

#3: Reddit
Overview: Reddit is a platform that’s been utilized by the cryptocurrency community since Bitcoin’s inception in 2009. It consists of countless topic specific boards called ‘subreddits’. The best way to utilize Reddit is to proactively create a subreddit for your token.
Pros: Large population of cryptocurrency investors present on the platform, subreddits are highly customizable, and multiple users can have ‘admin’ status.
Cons: Reddit has been known to have its fair share of ‘trolls’ (users who disrupt the conversation taking place on the platform just for fun). That being said, it’s very easy to simply ban these users from your subreddit.

#4: Twitter
Overview: Twitter is a great platform to consistently update your user base. Twitter is a platform where you truly can’t post too much – the platform is designed for a high volume of brief posts (called ‘Tweets’). Each Tweet is limited to 280 characters (that’s right, it’s no longer 140 characters).
Pros: Retweets have the potential to increase your token’s exposure and your Twitter page can be used to facilitate messages between users and company staff.
Cons: Can NOT run ads for your ICO through Twitter’s native ad manager.

#5: Medium
Overview: Medium is an online publishing platform that allows users to upload ‘articles’ to the site. For companies preparing for an ICO, it’s ideal to proactively create a Medium page and populate it with in-depth articles that explain the mission and technology behind your new token.
Pros: Allows you to convey large amounts of information to your user base and increases your companies organic exposure (as your medium page will be ‘searchable’ during potential investors web searches).
Cons: No native ad manager to grow your Medium following.

#6: YouTube
Overview: YouTube is owned by Google and arguably the second largest search engine in the world. That being said, if your company does not have video content, then this platform is not for you.
Pros: Ability to customize channel, ability to monetize views, and ability to convey large amounts of information to your user base (in video form).
Cons: Can NOT run ads for your ICO through YouTube’s native ad manager.

#7: GitHub
Overview: GitHub is a platform for technologically savvy users. It allows companies to post their code and the projects that they’re working on, so potential investors can review.
Pros: Heavily utilized by cryptocurrency investors and the ability to have potential questions answered by the educated user base.
Cons: This is a premium service, there’s not the option to have a free account.

#8: Bitcointalk
Overview: BitcoinTalk is an online forum for everything relating to cryptocurrency. Believe it or not, Bitcointalk was create by Satoshi Nakamoto himself in 2009.
Pros: EVERY user on the platform is a potential investor
Cons: The site’s organization can be slightly confusing. Also, it can be rather difficult to establish credibility on the site (each user has a rating next to their name which shows how much they’ve contributed to the community).

#9: LinkedIn
Overview: LinkedIn is a great platform to utilize so potential investors can learn about the members of your company / team. Create a ‘company’ LinkedIn page which all employees are ‘linked’ to and add all necessary resources (such as a link to the website, whitepaper, etc.).
Pros: Passively gains exposure for your token by having your company listed in employee’s personal LinkedIn pages and could serve as a source to hire new employees if needed.
Cons: In our experience, it can be rather difficult to grow a large following on a company LinkedIn page.

#10: Instagram
Overview: Instagram is owned by Facebook and consistents of a younger user base (compared to the other platforms listed). To successfully utilize this platform, your company needs to have a large amount of photo and video marketing material.
Pros: There’s not a lot of cryptocurrency companies exceling on Instagram (meaning the competition is minimal).
Cons: Can only post links in your bio, 60 second video limit, and you can NOT run ads for your ICO through Instagram’s native ad manager.
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Blog
It started innocuously enough, “Is there an admin here?”

The role of a Telegram Admin in the cryptocurrency space can be a roller-coaster. I’ve spoken with some other Administrators / community managers to get their insight on what it means to be effective, the trials and tribulations, and the surprises along the way.

When your channel kicks off, it can be slow to gain traction and begin building a committed base. Building a base of engaged users that are genuinely interested in your product/service, and within your target market can be even more difficult. Listening to the audience and relaying those needs and values to the rest of your team will be imperative to the organic growth of your channel. Showing that a team has respect for the opinions of their community members, especially the early backers, can go an extremely long way. Do you think Apple released their first IPod without the opinions of hundreds of people? Certainly not. A truly great product/service learns to adopt, and communicating that in a community, will make an admins life so much less stressful.

Engagement can be the most frustrating part of the whole task. Doing so without a million gifs, or avoiding the cliches such as the oh so popular “when moon,” will help foster conversation that is dedicated to the future of the company. Asking questions to your audience, answering whatever questions they may have, and directing them to existing resources is where most of the Admins time is spent at this point.

As the audience grows to a critical mass, the role of the admin changes with the needs of the group. Requests for the same information from multiple members becomes redundant, and the patience of the Admin is tested. Marketing, media, and development news is of paramount importance at this stage. Admins are answering questions on the latest information and querying the development team when needed to answer pertinent community questions and concerns. If you have a bot to remove the “(insert name) join the group” then you are in luck. If not, you will be stuck with an overwhelming amount of “welcome to the community.”

Next comes the mad-rush of growth that will lead you straight through the Token Launch. If you thought the patience required previously was a test, you were really only getting started. Following the serge, come an insult here and there, people don’t get along, swears are used, and you ban them all! This is where community rules are critical, and you are firm to enforce them. External links, get them out of here!

Being the community head has extreme ups and downs. You’ll get questions that are practically impossible to answer because your blockchain dev knowledge is lacking, or a troll leads you down a rabbit hole and it takes you one to many messages to catch on.
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Google, Facebook, and Twitter, three of the world’s largest online ad providers recently decided to ban advertising for ‘cryptocurrencies and related content’. There are still a lot of great crypto projects that need exposure, and fortunately there are still a lot of great platforms to use. If you were only working with the big three, here’s a list of alternative ad networks that are worth a try. 

Bing Ads:
BingAds is the second largest ad network behind Google Adwords, it is responsible for PPC advertising on Bing as well as the Yahoo search engine. In 2015 AOL. Inc announced a partnership to take over the majority of Microsoft’s ad sales business and in turn AOL’s properties replaced Google search with Bing, and display Bing Ads sold by Microsoft. All of these alliances allow Bing Ads to help businesses reach 33% of U.S. consumers. Bing is currently still an underdog to Google, but has some of advantages over Google that advertisers should pay attention to. Many sources have noted that while AdWords has more customers viewing their ads overall, you have lower cost-per-click on Bing Ads and better ad position. Sample tests have also shown that Bing Ads received a higher click-through-rate than AdWords. All in all Bing Ads is great alternative to Adwords for advertisers who want to reap these advantages, and reach a massive audience at the same time.

Taboola: Taboola is one of the top native advertising platforms out there. They have a huge network which drives in a large number of traffic and they are known for being cost effective, and having plenty of intuitive tools and targeting options. Taboola is also one of the top sponsored content networks hosting over 1,200 of the world’s leading publishers such as NBC News, and CBS News. Taboola is a great platform and is worth a try for any business looking for an alternative revenue source and alternative to Facebook and Google.

RevContent: RevContent is a top-tier network that is considered to be the best-performing and largest native ad networks in the world. They are known for having a high-quality system that boasts many great features such as infinite scroll, unlimited API customizations, and a wide range of site-specific targeting options. RevContent is also known to have a great 24/7 support team that responds in record time. This great reputation results in only 6% of applications to this network being accepted which shows that they don’t want to slip in quality. This is a great network to work with if you get the chance!

Clicksor: Clicksor is one of the most prominent and long lasting contextual ad networks on the internet. Their ad network automatically matches your ads to websites that are deemed most relevant to your ad, and they offer four different kinds of ad formats to publishers. Clicksor has a huge list of advertisers and publishers in their network, and they are known to be a direct alternative to Google Adsense. Although many smaller networks can’t compete with Google, Clicksor holds a reputation of being the best contextual ad network to date. If you’re looking for a quality alternative to Google and Facebook then Clicksor is your answer.

eZanga: eZanga is one of the largest and oldest ad networks out there, and they specialize in reaching specific audiences, and niche markets. Their slogan is “we play in spaces the big three search engines leave behind”, and that’s where they have found success for publishers and advertisers who partner with them. eZanga’s ad management platform AdPad lets clients seamlessly manage PPC campaigns, and their ad fraud platform Anura protects clients from the effects of invalid traffic. If you’re looking for an alternative ad network then eZanga is definitely worth a try.

Adblade: Adblade is a native advertising and sponsored content network launched in 2008. They are one of the largest content-style ad platforms on the internet and require that their publishers receive a minimum of 500,000 page views a month. Adblade’s dashboard offers a variety of stats and real-time metrics to effortlessly manage your campaigns. If your website or business relies on promoting original content through blogs or other writing platforms then Adblade is a great alternative PPC ad network to partner with.

AdRoll: AdRoll is a retargeting network that helps clients re-target site visitors, and reach new audiences. This platform is known for its ease-of-use and having a similar feel to Google products. They have very clear visuals on the dashboard, and comprehensive, shareable reports. Their support staff is also of great help whenever you have questions about the platform. AdRoll has a huge ad exchange that can place your ads on thousands of different websites, it is one of the most reputable retargeting platforms on the internet. AdRoll is a great alternative to Google because it can retarget your ad to thousands of websites that Google will miss.

Advertise.com: Advertise.com is a great alternative to popular PPC ad networks that offers a wide range of online advertising including contextual ads, search ads, video ads, etc. The great thing about Advertise.com is that they are established in the industry so you can rest assured that you won’t have to deal with any ad fraud or bad traffic. They off some very low costs per click so you’d be paying a fraction of what it would cost on Google. Overall Advertise.com is a great alternative to popular ad networks, its cost effective, secure, and offers everything you need to run a successful campaign.

Bidvertiser: Bidvertiser is a PPC ad network that makes a great alternative to Google AdWords. The great thing about Bidvertiser is that its average cost per click is much lower than other ad networks, yet the traffic is still high-quality. The network operates by displaying its ads on third party websites who sign up under their revenue share. They allow you to zone in on your niche by targeting your ads by channels, keywords, and geo-location. Overall Bidvertiser is a great alternative network for those looking to step away from Google.

Outbrain: Outbrain is a great CPC network that is similar to Taboola and other native ad providers. The platform is very simple to use and easy to navigate, and drives relatively cheap traffic to content pages and articles. It’s an adequate network to partner with if you want to grab a huge amount of eyeballs from big name publishers. Outbrain is also known for having a great support staff that is very responsive and helpful. All in all Outbrain is a reputable native advertising network that is worth a try.
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